7% → 50%
A small share of guests can drive up to half of a restaurant's orders, according to Toast's 2026 Regulars Report.
The Regulars Program
Turn one-time guests into regulars.
Rumiqa brings your guests back using the data you already have in Toast, OpenTable and Resy, and shows you the revenue they spend every month, straight from your POS.
1,000s
of guest emails sit in most reservation and POS systems, and almost nobody invites those guests back.
No owner
for retention in most restaurants. Marketing is juggling openings, events, PR and content, and the GM is running the floor.
How it works
One program. Four parts. Measured every month.
01 · Capture
Every guest, on your list
We clean up the guest lists you already have and add simple capture points: a QR on the check presenter, reservation opt-ins, birthdays.
+1,120 contacts / month
02 · Automate
Four messages that run every day
Thank-you and review ask. Second-visit invite. Birthday. A win-back note for guests who haven't returned in 60 days.
Day 10: "Your table is waiting"
03 · Campaign
Two campaigns a month
Fill a slow Tuesday, launch a menu, sell holiday parties and gift cards, written in your restaurant's voice.
Tuesday happy hour · Holiday gift cards
04 · Report
One page, every month
How many guests came back, what they spent, which message worked, and next month's plan. Plus a 30-minute call.
Tracked revenue: $38,420
The Regulars Report
What you see on the 5th of every month.
No dashboards to log into. One page an owner can read between lunch and dinner.
- Revenue from returning guestsTracked through campaign links and a Toast code per campaign.
- Four numbers that matterReturning-guest rate, visits per guest, list growth, Google rating.
- What worked, and what's nextThe best message of the month and the two campaigns planned for the next one.
Sample report · fictional restaurant and data
Why Rumiqa
We do one thing, and we prove it.
Built by a restaurant operator
Every idea respects your margins, your kitchen and your team's time. No discounts that train guests to wait for a coupon.
Uses the tools you already pay for
Toast, OpenTable, Resy and your email platform. Nothing new for your staff to learn.
Measured in your POS, not in likes
We report guests and dollars, not impressions. If it doesn't show up in Toast, it doesn't count.
You own everything
Your guest data, accounts and content stay yours, always, whether we work together or not.
How we start
From audit to your first report in five weeks.
Free
Guest Retention Audit
20 minutes. We review your reviews, reservation page and guest lists.
Week 0
Readout
What's missing, what it's worth, and a fixed monthly price for your restaurant.
Week 1
Setup
Guest lists cleaned, capture points live, four automations written in your voice and approved by you.
Weeks 2–4
First Regulars Report
Your first month of returning guests and revenue, and a 30-minute review call.
Week 5
About
"Restaurants don't need more tools. They need someone who uses the ones they already have."
Ruben Milla · Founder
Rumiqa was started by a restaurant operator who has worked the floor from server to general manager in full-service dining rooms in the DC area.
From that side of the pass, the pattern is always the same: busy restaurants collect thousands of guest emails and birthdays, and nobody has time to invite those guests back. Marketing teams are stretched across openings, events, PR, menus and content, and the GM is running the floor.
Rumiqa exists to own that one job for you, and to show you in your own POS what it's worth.
Questions
What owners ask first.
Something else on your mind? Write to hello@rumiqa.com and we'll get back to you.
Do we need new software?
No. We work inside the tools you already pay for, like Toast, OpenTable, Resy and your email platform.
Do you do social media or ads?
No. We focus only on bringing your existing guests back and measuring it. If you need social media or ads, we're happy to refer you to people who do it well.
How do you measure results?
Each campaign gets its own link and its own Toast code, so we can count the guests who came back and what they spent. You see it every month in the Regulars Report.
We already have a marketing person.
Good. Restaurant marketing teams cover a lot: openings, events, PR, photography, menus, the website and social. We take one job off their plate, bringing past guests back, and give them the numbers to show the owners.
How much does it cost?
It depends on your restaurant. After the free audit you get a fixed monthly price, with no hidden fees. Our first founding clients receive preferred pricing.
Who owns the guest data?
You do. Your lists, accounts and content stay yours, always.
Start here
Book your free Guest Retention Audit.
Twenty minutes. We show you how many regulars you're leaving on the table and what they're worth. No pitch deck.
Email us to book
hello@rumiqa.com